合一大成三核心
品牌策划公司+产品策划公司+空间设计公司
提升品牌价值,打造品类冠军
品牌策划设计作业思想
★ 左手语言钉,一句话打动顾客;右手视觉锤,一瞬间记住品牌。
★ 品牌年轻化的本质是品类年轻化
★ 差异化永不过时,品牌竞争的核心永远是差异化
★ 品牌越清晰越成功,所有的事都是一件事!
★ 超级符号就是超级创意,创造强大销售力
★ 超级话语:一句话说清自己,一句话打动顾客。
光好喝还不够 ——新式茶饮行业深度研究报告2018
2017年的商业年度词汇一定会有“网红茶饮”,从喜茶门口蜿蜒无尽的长队,到奈雪的茶亿元级别的融资,原本不起眼的街边奶茶铺突然成了消费升级风口浪尖的弄潮儿,在媒体上出足了风头。这波“新式茶饮”摆足了派头要重塑这个行业,产品、营销、空间设计……每个方面都与前有别,广受年轻人喜爱,但质疑之声也从未消停过。
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